Blue Nudge is an innovative Education to Action (EdAct) platform dedicated to fostering community engagement and driving behavioral change to tackle environmental challenges. Our mission is to cultivate a deep sense of responsibility towards our planet among students, encouraging them to embrace sustainability as a fundamental way of life.

At Blue Nudge, we seamlessly integrate waste management and sustainability principles into academic curriculums. By reaching out to the core unit of society—a household—our approach empowers students to connect with their families, promoting sustainable living and effective waste management practices. Through this grassroots method, we inspire communities to adopt eco-friendly habits and contribute to a healthier, greener world.

Our Achievements

Guinness World Record

In October 2023, Blue Nudge made history by collecting an astounding 437,975 kilograms of paper waste. This monumental effort involved over 300 schools and touched the lives of more than 300,000 students.

Collective Responsibility Drive

In an inspiring pilot event launched by Mr. Simon Wong Wie Kuen, the High Commissioner of Singapore in India, at CMS Lucknow, we united over 25,000 students who together collected 2.5 million pieces of plastic waste. This drive showcased the immense power of collective action.

Mission LiFE – Top 75 Ideas

Blue Nudge proudly stands among the top 75 global ideas supporting Mission LiFE, promoting behavioral change for waste separation at the source among school children in the Delhi/NCR region. Out of 2,500 innovative ideas from 67 countries, our campaign was recognized for its impactful approach to sustainability.

MOU with University Sains Malaysia

We are proud to announce our partnership with Universiti Sains Malaysia (USM) through a Memorandum of Understanding (MoU). This collaboration reinforces our shared commitment to sustainability and waste management, in line with USM's vision. Together, we will pioneer groundbreaking research, foster academic cooperation, and facilitate exchange programs to build a brighter, greener future.

Partnership with Universiti Teknologi PETRONAS

In September, we formalized our relationship with Universiti Teknologi PETRONAS (UTP) by signing a Memorandum of Understanding. This partnership underlines our mutual dedication to sustainability and waste management, echoing UTP's mission. Our joint efforts will focus on innovative research, academic collaboration, and exchange programs, aiming to shape a sustainable future.

Mr. Alok Sharma - President, COP 26

Hon’ble Defence Minister - Shri. Rajnath Singh

Mr. Simon Wong - Singapore High Commissioner to India

Ex Governor of Maharashtra - Shri. Bhagat Singh Koshyari

Shri. Kaushal Kishore - Union Minister of Housing and Urban Affairs, GOI

Dr. Biswajit Saha - Director, CBSE

Shri. Anurag Sharma - MP, Lok Sabha

Ms. Shilpa Shinde, IAS - Additional Commissioner, MCD

Ms. Alka Sharma - Additional Commissioner, MCD

Prof. DATO' IR. Dr Abdul Rahman Mohamed, FASc Vice-Chancellor, Universiti Sains Malaysia

Siddhi Vinayak Trust, Executive Officer - Smt. Nanda M. Raut

Vishesh Gupta, BSG Chairperson

Our Offerings

At Blue Nudge, we seamlessly integrate waste management and sustainability principles into academic curriculums.

EcoXRclub combines environmental education with action to tackle critical themes such as climate change, biodiversity loss, and conscious consumption. By partnering with industry leaders and aligning with the Sustainable Development Goals (SDGs), we empower students to make a meaningful impact.

What sets EcoXRclub apart is its use of immersive and experiential learning through advanced technologies. Students engage with Augmented Reality (AR), Virtual Reality (VR), 2D and 3D models, Artificial Intelligence (AI), and Unreal technology, providing them with a unique and interactive educational experience. Through EcoXRclub, students gain firsthand insights into environmental challenges and develop innovative solutions, preparing them to lead the charge towards a sustainable future.

My Social Responsibility (MSR) is a self-paced program that combines online and experiential learning to engage students in sustainability and climate change action. This paid, activity-centric program fosters responsibility and passion for a sustainable future.

MSR equips students with essential skills for academic and professional growth, offering interactive experiences that open doors to national and international opportunities. By the program's end, participants will be well-prepared to advocate for and implement sustainable practices in their lives and communities.

Our Environmental Studies Program blends online and hands-on learning to empower students in climate action and sustainability. Through interactive modules and community activities, participants gain essential skills and knowledge to drive meaningful environmental change. This program enhances academic and professional prospects, preparing students to excel in sustainability-focused careers.

Guinness World Record

EcoXRclub