Blue Nudge Imprints Name in GUINNESS WORLD RECORDS™ with Massive Environmental Conservation Drive

We are thrilled to announce a monumental achievement: Blue Planet, in collaboration with Blue Nudge, has officially set a new GUINNESS WORLD RECORDS™️ title. On October 28-29, we collected an astonishing 437,975 kilograms of paper waste. This initiative involved over 300 schools in the Delhi NCR, trained 3,500+ teachers, engaged 7,500+ dedicated Blue Nudge Ambassadors, and nudged more than 325,000 students. Our heartfelt gratitude goes out to everyone who contributed to this significant feat.

We extend special thanks to Mr. Vishal Parmar, Deputy Chief Pilot at IndiGo; Captain Rahul Patil, Chief Pilot at IndiGo; Mr. Jagdish Methani and Mr. Rakesh Sharma, GC, National Security Guard (NSG), whose participation was crucial in securing this record.

The verification process was meticulously managed by the esteemed Adjudicator from GUINNESS WORLD RECORDS™️, Mr. Rishi Nath, and Surveyor Mr. Ashu Mittal. Their commitment guaranteed the authenticity and importance of this remarkable record. This achievement was observed by a distinguished panel including Ms. Rupali Kapoor, Mr. Ajay Pal Singh, Mr. Krishna Tiwari, and Mr. Manoj Aggarwal.

This accomplishment underscores our commitment to environmental conservation and serves as an inspiration for collective action. We thank all who played a role in reaching this extraordinary milestone.

“NSG’s active partnership with Blue Nudge and Blue Planet in the GUINNESS WORLD RECORDS™️ effort led to our historical title for the Most Paper Collected in 24 hours. Today, we’ve set another impressive record, highlighting the importance of such achievements in India’s path toward environmental consciousness. This endeavor sends a powerful message about beautifying and preserving our nation,” remarked Mr. Jagdish Methani, GC, NSG.

Mr. Rishi Nath, GUINNESS WORLD RECORDS™️ Adjudicator, congratulated the teams, saying, “In these critical times for our planet, initiatives like this are vital. It is with immense pride that India, through the relentless efforts of Blue Nudge and Blue Planet, has set a new GUINNESS WORLD RECORDS™️ for the Most Paper Collected in 24 hours. This moment is truly extraordinary and of great importance to us all.”

“The drive transcends winning a title; it sets a precedent that collective efforts can make a substantial impact on protecting our planet. This is particularly crucial now as we face the significant effects of climate change worldwide. It has been an honor to be part of such an impactful initiative, and we eagerly anticipate future collaborations,” added Mr. Prashant Singh, Co-Founder & CEO of Blue Planet Environmental Solutions.

“It’s a moment of great pride to have our name etched in the prestigious GUINNESS WORLD RECORDS™️. Our goal is to inspire a focus on environmental conservation through even the simplest contributions. This record reaffirms our dedication to sustainable growth,” said Mr. Harsh Mehrotra, Co-Founder & CEO of Blue Nudge.

The previous GUINNESS WORLD RECORDS™️ title for “Most Paper Collected in 24 Hours” was held by Shred-It, iHeartMedia Inc., and San Diego County Credit Union in the USA for collecting 407,748.243 kilograms of paper at the SDCCU Super Shred Event in San Diego, California, on June 23, 2017. Surpassing this, Blue Nudge has set a new benchmark by accumulating 437,975 kilograms of paper waste in just 24 hours.

Presentation of Guinness World Records Award to Blue Planet
Close up of the Award from Guinness World Records